As explained in previous issues of Trends, the collective wisdom of thousands of amateurs is often better than that of the best experts. Until the past decade, this fact was usually irrelevant, because there was no way to collect and analyze those thousands of judgments in a timely fashion. But now, for a diverse set of companies in a wide range of industries, smart questions, ordinary people, and ubiquitous technology are combining to create a competitive advantage. We’ll show you how.
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