Harnessing the Power of Managed Customer Experiences

Research has shown that memorable experiences, as well as the ensuing positive word of mouth, can drive customer decisions as much as or more than price and functionality. How does “customer experience design” help drive memorable experiences?  Why are they so important?  And what can marketers do to maximize their success?  We’ll show you.

Research has shown that memorable experiences, as well as ensuring positive word of mouth, can drive customer decisions as much as or more than price and functionality. .....