Harnessing Collective Intelligence

Collective intelligence has to do with the ability of groups or crowds to think in ways that are not simply the sum of the ideas of the individuals making up the group. Over the past decade, a great deal of thought has gone into measuring and harnessing collective intelligence. What have we learned? What are the implications? How can you and your firm make the most of it? We'll give you our best thoughts on the subject.

During the years 1996 through 1999, two researchers at Hewlett-Packard performed an expe.....