Harnessing Co-opetition for Sustained Competitiveness

In the ‘90s, businesses became increasingly aware of the ecological component of business strategy.  Many began to look beyond the simplistic view of raw competition to embrace the concept of “economic symbiosis.”  In the process, complexity and speed of change redefined business alliances.  The Internet, ERP, and other tools have made the “extended enterprise” a reality, and leading-edge firms began to encourage mutualism. 

In 1996, Adam Brandenburger of the Harvard Business School, and Barry Nalebuff, of the Yale School of Mana.....