Generation Z Gets Serious About Consumption

Just when marketers were beginning to understand Millennials, a whole new set of consumers is gaining increased buying power.  For over a decade, Generation Z has been driving the consumption patterns of their mostly-Xer parents.  But now, they are becoming autonomous decision makers.  How do the behaviors and tastes of Gen Z differ from those of Boomers, Xers, and Millennials?  Which categories will Gen Z affect most in the coming decade?  What threats and opportunities will these new consumers create?  We’ll show you.

Website and apps by ePublisher