Gamers of the World Unite

A new book numbers the new generation that follows the older Xers and the Baby Boomers at 90 million. They represent what we’ve called the Millennial generation, plus a large proportion of the younger Xers.

There are more members of this new generation than there are Baby Boomers. Some 56 million of them are old enough to be in the workforce, and to be employees, managers, and even executives. As a generational cohort, they behave differently than anything we’ve seen: They learn differently, and they want different things. The.....

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