Prior to the Great Recession, marketers increasingly targeted the Mass Affluent: people making $100,000 to $200,000 annually. With help from loose consumer credit and growing home equity, these consumers became a huge source of demand. However, hard times have taken a serious toll on these consumers. The distribution of incomes and consumption has shifted dramatically. What are the implications for marketers, consumers, and policy makers? How can you make the most of this situation — and how do we expect this situation to evolve? We’ll provide the answers you need.
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