Embedded Generosity

In spite of all the talk about "greed," generosity is undergoing an enormous and multi-faceted resurgence. Not only are executives and corporations giving more, but they are integrating "giving" into their business models, letting their customers participate in the process. What are the implications of this so-called "embedded generosity" and how can you make the most of it? We'll explain.

It has long been fashionable for the super-rich to give generously.  In fact, for industrialists like Carnegie, Ro.....