For nearly two decades, the Trends Editors have been monitoring problems potentially arising as demand for fresh water increasingly outstrips supply in many parts of the world. To address these problems, substantial changes need to occur on either the supply or demand side of the equation, and perhaps both. What is the latest research telling us? What will this mean for the world's developed and developing economies? What are the implications for managers, investors, and consumers? We'll provide the answers.
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