Crowdsourcing Goes Center Stage

When the Trends editors began talking about "crowdsourcing," some saw it as a business fad. Today, it has become a central strategy for some of the world's most creative and successful firms. What's going on, and where is it likely to lead? More importantly, what are its implications for your industry? We'll show you.

In 1907, the eminent British scientist Francis Galton traveled to the town of Plymouth for the annual fat stock and poultry exhibition. There he encountered a contest under way in which people.....