As the Trends editors have made clear in prior issues, the rationale for so-called Corporate Social Responsibility is fundamentally flawed. That reality is now being recognized by more and more leaders across the global business spectrum. We’re not saying that companies shouldn’t “do good.” We’re merely saying that “doing good” is only sustainable for a profit-making enterprise if it contributes meaningfully to long-term profitability. So, what should a company do to make the world around us a better place? What are the implications for investors, employees, and society at large? We’ll show you.
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