Corporate Social Responsibility: Big Bucks, Little Bang

Over the past decade, companies have been pressured into spending on so-called corporate social responsibility efforts. But study after study has been unable to quantify the benefits to the company. More importantly, it can be argued that the same funds distributed to employees or shareholders could be put to work more efficiently through private charities. Nevertheless, corporate social responsibility continues to be advocated by many interest groups. How will this play out in the coming decade? We’ll explain.