Corporate America Embraces Social Networking

A handful of startups have launched social networking services aimed at business users and their companies. These users and their companies hope to exploit these services to find customers and contacts the way many people have used networking sites to find dates. What are the implications and opportunities? We’ll take a look.

The world of business is now welcoming recent college graduates who are members of social networks like Facebook and MySpace. The result is that businesses are springing up that use th.....

This content is for TRENDS SUBSCRIPTION members only.