Competitive Intelligence Becomes Even More Important

Knowing exactly what makes your competitors tick and keeping them from knowing your trading secrets has always been important. But in a global economy with ever-shorter product life cycles, the power of web-based and technology-enhanced data collection makes these competencies more important than ever. What competencies are crucial for successful competitor intelligence? What's needed for effective competitor counter-intelligence? How can these competencies be maintained in a world of increasing transparency? We'll provide the answers.

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