Subliminal Marketing is Going Mainstream
As we define it here, subliminal marketing isn’t “brainwashing.” It refers to a host of new techniques and technologies that
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Marketing
Convergence Scrambles the Media Status Quo
As recently as 25 years ago, there were three commercial TV networks, plus PBS. There were a few major publishers
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The Economics of the “Long Tail” Is Transforming Business Models
Whether you’re talking about books, music, movies, or even clothes, until recently economics dictated that the big money was made
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Send Us Your Rich, Your Comfortable and Your Healthy, Yearning to Live Well
If the Statue of Liberty were erected today, that would be the message. At the same time the young are
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Corporate Social Responsibility: Big Bucks, Little Bang
Over the past decade, companies have been pressured into spending on so-called corporate social responsibility efforts. But study after study
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Real vs. Cyber Becomes the Basis of Lifestyle Choices
Push-back on Internet dating hints trouble ahead for personal services adapted to the cyber-world. While Internet dating is one of
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On-Line Advertising Turns the Corner
As we all increasingly live our lives on-line, the enormous gulf between conventional ad spending and on-line ad spending is
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