Micro-Electromechanical Systems Become Mainstream
The Trends editors have been tracking the evolution of MEMS technology for nearly two decades. In that time, these tiny
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Marketing
Media’s New Tools for Molding Audience Behaviors
Every marketer is well aware of the implications of optimized “product placement” in media. Ever since Reese’s Pieces candy was
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Mining for Marketing Gold on the World Wide Web
What are your customers and prospects doing, saying, and thinking? More importantly, how is this influencing their buying decisions? Increasingly,
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Marketing to the Human Brain
Research into the mysteries of the brain continues to transform every aspect of business. That’s especially true of marketing. Any
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The Trust Crisis
An economy simply cannot function unless the people involved trust the individuals, institutions, and practices that underlie it: Witness the
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Science Faces Its Own Crisis of Trust
In the 21st century, more than ever, our decisions are driven by scientific research. Whether it’s energy and climate policy,
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Understanding How We Decide
For the first time in history, we have almost instant access to all the data we need to make good
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