The Challenge of Advertising Fraud
On-line advertising fraud costs businesses at least $6 billion a year. Why does it happen? Why do we care? And,
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Marketing
Making Sense of Customers
Business is getting serious about understanding customer behavior in context—and it’s paying off. What are they doing? What are the
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Direct Mail Advertising Makes a Comeback
Social media, email, and Web ads seem to be making big inroads against magazine, newspaper, radio, and television advertising. Yet,
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The Road to Age-Defying Therapies
Improving the healthy and productive lifespan of human beings has been a dream throughout human history. It’s especially important today,
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The Smell of Success Grows Stronger
Aroma is becoming an increasingly important component in the marketing of businesses ranging from casinos to stores to banks. It
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Harnessing Advanced Business Analytics
In previous issues, we’ve discussed the growing importance of “Big Data” and related analytical technology. How is this new paradigm
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Putting Social Media Advertising to the Test
Modern social media have been around for about a decade and the chat groups, forums, and newsgroups that prefigured them
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