Can the War on Poverty Still Be Won?
In 1964, President Lyndon B. Johnson made two fateful decisions: First, he dramatically upped America’s involvement in the Vietnam War.
Read more
Demography
Fishing for Answers to World Hunger
Since the dawn of civilization, lakes, rivers, and oceans have been a major source of food for human beings. However,
Read more
The Geography of Affluence
For decades, it has been assumed that the digital revolution would render location meaningless. But increasingly, “where you live and
Read more
Gen Y Struggles for Economic Stability
Compared to the smaller Generation X, the 70 million Millennials born from 1982 to 2000 appear to have lost the
Read more
America’s Growing Cultural Divide and Its Implications
As consistently shown in study after study, the United States of America is the richest, happiest, most powerful, and most
Read more
From Mass Affluence to Class Affluence
Prior to the Great Recession, marketers increasingly targeted the Mass Affluent: people making $100,000 to $200,000 annually. With help from
Read more
America’s Growing Media Usage Gap
As we’ve discussed previously, media use has become increasingly addictive as it’s become increasingly omnipresent and interactive. Furthermore, studies have
Read more