Harnessing the Power of Managed Customer Experiences
Research has shown that memorable experiences, as well as the ensuing positive word of mouth, can drive customer decisions as
Read moreResearch has shown that memorable experiences, as well as the ensuing positive word of mouth, can drive customer decisions as
Read moreRoughly twenty-five years after the World Wide Web became a reality, and more than forty-five years after the first barcode
Read moreIn the 1950s, American culture was truly car-centric. Everything from drive-in movies, to drive-in restaurants, to drive-in churches was built
Read moreThe collapse of the housing bubble predicted by the Trends editors triggered the financial panic and the era of anemic
Read moreIn 1996, the Trends editors mapped out the expected evolution of retailing in a special report prepared for a Fortune
Read moreEvery generation is influenced by its context. Like the Boomers, Millennials represent a huge age cohort that reshapes the economy
Read moreFor the roughly 25 years from the mid-’80s through at least 2004, American consumers focused on conspicuous consumption. But, more
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