Harnessing the Power of Managed Customer Experiences
Research has shown that memorable experiences, as well as the ensuing positive word of mouth, can drive customer decisions as
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Consumer Tactics
Shopping in a Digital World
Roughly twenty-five years after the World Wide Web became a reality, and more than forty-five years after the first barcode
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Now Entering the Post-Driver World
In the 1950s, American culture was truly car-centric. Everything from drive-in movies, to drive-in restaurants, to drive-in churches was built
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Profit Big from the Housing Recovery
The collapse of the housing bubble predicted by the Trends editors triggered the financial panic and the era of anemic
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The Rapidly Evolving World of American Retail
In 1996, the Trends editors mapped out the expected evolution of retailing in a special report prepared for a Fortune
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Understanding the Millennial Consumer
Every generation is influenced by its context. Like the Boomers, Millennials represent a huge age cohort that reshapes the economy
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The New Consumer Psychology
For the roughly 25 years from the mid-’80s through at least 2004, American consumers focused on conspicuous consumption. But, more
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