Businesses Get a “Sense and Respond” Nervous System

Like animals, companies have always monitored changes in their environments.  Historically, companies have moved slowly in response to changes.  For example, if a retailer’s sales of red sweaters outpaced sales of green sweaters during the Christmas shopping season, the results would not be noticed until months later.  By the time the retailer could react, the holiday season was over, and the insights might not be relevant to the following year.

What is different today is that technology is enabling companies to respond at such blis.....

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