Today, it’s not enough to have great products, great business processes, and great marketing. If you don’t do it first, your competitors will invent business model breakthroughs that will change the basis of competition and ensure that they win. This new “business paradigm” is about inventing the next great business model that redefines or totally disrupts an industry. That’s what Netflix did to Blockbuster. That’s what Apple’s iPod did to the whole music industry. What are the implications for your industry, your firm, and your career? How can you seize the opportunity before you become a casualty? We’ll show you.
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