Boomers Continue to Be the Focus of Marketing Efforts

American Baby Boomers not only represent a big portion of the emerging
labor force, but they constitute the real engine of consumer demand. They control about $1 trillion in spending today, and that will grow to $2 trillion over the next four years, according to the Boomer Project, a marketing and research firm. As the Trends editors have been predicting for more than two decades, this unparalleled accumulation of purchasing power is setting the stage for the greatest economic boom in human history. And that’s why more and more businesses are focusing their marketin.....

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