Gales of creative destruction inevitably sweep away the businesses that can’t adapt and replace them with new companies suited to the new realities. Late-19th century trends drove the emergence of integrated businesses like Standard Oil. Mid-20th century trends drove the emergence of enterprises like General Motors with multiple divisions. Now, 21st century trends in demographics, psychographics, and technology are driving the emergence of a new organizational form designed to meet the unique challenges of our era. What will this new model look like? What opportunities does it present? What threats does it pose to today’s market leaders? We’ll provide some answers.
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