Augment Your Reality

We’re in the midst of an explosion of new interfaces driven largely by the demands of the “connected generation.” One of the most promising is known as “augmented reality.” What is augmented reality? Why is it important? What are its implications? We’ll explain.

The simplest explanation of Augmented Reality (AR) is the overlay of digital information, such as text or images, on a live video feed.¹  AR is not to be confused with Virtual Reality, often found in video .....