Electric automobiles were pioneered at the earliest stages of the automobile industry, but they were quickly over-shadowed by those with internal combustion engine. Every generation since has seen electric car concepts come and go, with little real-world impact. However, it now seems that they’re finally on the brink of mass-market adoption, with the period 2011 through 2012 representing the tipping point. Is this reality or illusion? What factors are converging to create the new market for conventional electric vehicles and plug-in hybrid electric vehicles? Who will profit and who will suffer? What will the new industry mean for you as a consumer, citizen and investor? We’ll get beyond the exhaust fumes and give you clear-headed answers to these questions and more.
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